competitive advantage

Can your customer experience provide a competitive advantage?
Can your customer experience provide a competitive advantage?

For years, banking executives have looked at the contact center as a necessary operating expense. This “cost center” mentality is one of the reasons the industry has largely focused on containing costs rather than improving customer touchpoints to provide a competitive advantage. But recent research by the Everest Group suggests that call centers may be […]

read more Posted on: August 17th, 2016 by Art Barger